Archive for March 14th, 2010
Xperia X10 is Not for the "Niche Market"
So many applications are offered in the series Sony Ericsson Xperia X10, impressing that this phone will only be “sold” to users who belong to the gadget freak, or who likes tinkering with. If so, is Sony Ericsson’s creating a niche market for Xperia X10?
Hirokazu Ishisuka, Corporate Vice President, Head of Asia Pacific Region from Sony Ericsson Mobile Communications, does not agree with these assumptions.
“I do not think so. With the wide variety of applications available, anyone would actually enjoy these applications. It could also because the size of screen, size, or variations of the supplied applications Android Market. Also some unique application specific for Sony Ericsson,” said Hiro-san, in the Sony Ericsson Media Conference 2010 in Singapore, Tuesday (3/9/2010) evening.
Anyone will be able to enjoy this series phone, because what Sony Ericsson actually did is to make a broad series of what customers want. Therefore, by segmentation Hiro not worrying these mobile variants will be competing with each other.
“If you want a firm and which provides a very powerful solution, you can use X10. But if you want to select the type of compact size, you can choose X10 Mini. The phone is really fit in the hand,” he said.
Sony Ericsson Vivaz has another segmentation. This series is intended for mobile multimedia user who want to create high-quality video. Would you prefer a total touch screen design or with sliding keypad with the addition of a QWERTY keyboard? Two options are also provided by Vivaz and Vivaz Pro.